October 28, 2026
11:00 AM-12:30 PM AEDT
SCALE TO $10M+ WITH AI THAT PAYS FOR ITSELF
For Founders and CEOs of $2M to $10M+ businesses. Where a small AI spend buys back hours, capacity and profit, and where it's money down the drain.
Free live workshop. Wednesday, 28 October 2026, 11:00 AM to 12:30 PM AEDT, online.
Most Founders and CEOs Are Still Running Their Businesses the Hard Way. AI Is Changing That.
45 days of staff time to build the itineraries for one 100-person trip.
They run 25 trips a year.
Now each trip takes about 3 hours.
That's a travel company that pointed AI at the right job first. The people it freed went back to the work clients notice.
Most CEOs start the other way round. They ask, "Which AI tools should we use?"
The better question is "Where should AI work for us first?"
On October 28th, I'll show you how to answer it in your business, and how to know whether it pays before you spend a dollar.
What you'll leave with:
The one AI move to start in your business this quarter
How to find it: ask the team where the work hurts, watch the work, build a rough version in days on a small budget
The 80/20 rule: AI does the repetitive first 80% of a task, your people keep the 20% that needs judgement
Four scores that sort every idea into a Quick Win, a Leverage Play or a Distraction
The payback sum: the staff days a job eats now, what it costs to fix, and whether it pays back inside 90 days
My AI Opportunity Assessment playbook, tool and the two AI prompts that walk you through it
If it doesn't pay for itself, you don't build it.
Free Live Session for Founders & CEOs
Who this live session is for:
Founders and CEOs of established businesses generating $2m to $10m+ in annual revenue who are looking for practical ways to scale, improve operational efficiency and reduce their reliance on manual processes.
This session is designed for business leaders managing growing teams, increasing operational complexity and competing demands on their time. Whether you're working to break through your next revenue milestone or looking to build a more scalable business, you'll see how AI can be applied to everyday business operations, decision-making and leadership.
Who this live session isn't for:
Startups, solo operators or those still in the early stages of building a business. This session focuses on applying AI within established organisations that already have customers, teams and operational systems in place.
It's also not a technical workshop for AI developers or people looking for coding tutorials. The focus is on how CEOs can use AI practically to run and scale their businesses.
Learn From a CEO Who's Using AI
in His Own Business
I'm Jonathan Herps, and I've spent 26 years in the CEO chair.
Over that time, I've coached more than 300 CEOs and their leadership teams and interviewed over 133 CEOs about what it really takes to build, lead and scale a business.
I've seen firsthand how businesses reach a point where the very person who built them becomes the bottleneck. Too many decisions, too much information and too many operational responsibilities end up sitting with the CEO.
Today, I'm applying AI to that challenge in my own business.
I've built AI agents into the way I work, helping me manage information, prepare for meetings, organise priorities and reduce the administrative load that comes with running a business.
And on October 28, I'm opening up that process and showing you how it works.
You'll see the actual agents, the systems behind them and the decisions I've made about what AI should handle and what must remain with me.
No hypothetical business cases. No generic list of AI tools. Just a practical look at how I'm using AI today, what I've learned and what you can consider applying to your own business.
What Clients Are Saying...
Here's what happened when they finally had the right numbers in front of them each week.
Jonathan has been resolute in embedding full accountability, performance and commitments in each team and individual based on clear leading and lagging performance indicators.
Paul Evans
Group CEO, IVCM Services
Our team has never been more aligned and focused, after just one workshop with Jonathan.
Sam Aloschi
Head of Site, Coles Retail Ready Operations Australia
Working with Jonathan means I now make better decisions, which in my role is critical and my ultimate value to the business.
Jon Hui
Group CEO, Eco Easy Group
